That’s where the sales exploded, and the first explosion was in the mass market channel.”Ī few years later came the novelty books featuring interactive elements such as lift-the-flaps and lights. “We first published the jacketed hardcover picture book and it was well-received. “The book has had an interesting life channelwise,” said Mary Wilcox, v-p and associate publisher. A padded board book edition of Little Blue Truck will be added to the list in June 2020. The first two picture books, Little Blue Truck and Little Blue Truck Leads the Way (2009), are available in board, big book, audio, Spanish-language, and digital formats, and Yottoy sells plush figures of Blue. “But I was absolutely delighted with Jill’s illustrations. “You always kind of hold your breath, because the image the illustrators create can’t be the image that you have in your mind,” Schertle said. The book is illustrated by John Joseph in the style of the late Jill McElmurry, the original artist, who died in 2017.
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